Multivariate email testing from Communicator Corp.
Watched a webinar today from Communicator Corp, introducing their new A/B testing of emails. Very slick… Premise is essentially the same as multivariate testing of websites (a-la Google’s Website Optimiser) – you create two emails, load them into the system, it then sends to a percentage of your total subscription list, shows you which one is better received… then you can send the best performing email to the rest of your recipients.
This may seem very contrite, but the ability to test your emails on-the-fly almost guarantees an uplift in your readership!
Thanks to Rebeca at Communicator Corp; Glad to see that they are pushing this platform forward!